subject: Improve Your Sales with SMS Marketing [print this page] Connecting to the target audience is very important and one way to be in direct touch is through SMS. Marketing by means of mobile phone is the best way to boost the business by reaching out to the customers directly. If the company is coming up with rewards and discounts, then through bulk SMS, the message can be circulated to more number of people and this will be a cheaper deal for the company. Using SMS gateway software further eases down the process of SMS marketing as it streamlines the process of sending and receiving SMS through various centers.