subject: Why Using A Newsletter Can Increase Revenue For Your Medical Practice [print this page] Do you talk to your patients in between the time of visits? Employees may talk to them when they call in for prescription refills. A staff member may even talk to them when they call to ask a question. There is also the communication when patients talk with billing staff about the remainder of the unpaid bill. Some practices even send updates to patients through statement comments and messages. This is all communication in a way, but how can talking with your patients bring additional revenue to your medical practice?
Building Rapport
The question really is about staying in contact with your patients. Do patients think of your medical practice as their first source of health solutions, remedies, cures, or answers? Why not? We are talking about being in rapport with your patients on a consistent basis. So how can I convince you that being in contact with them is important? Well, for one, it is the best tool to bring in revenue from existing customers. Some of the benefits of constant contact with patients are:
Selling products on the shelf
Reminding them of your services
Introducing new services
Apprising them of offers and specials going on at the practice
Informing patients with announcements
There are many ways to effectively promote your business and communicate with your patients; and one of those ways is through generating a monthly newsletter. There are many medical practices that are getting on the bandwagon of technology and communicating electronically with their patients and potential clients. In fact, many electronic health record programs now offer patient portals integrating sites providing your patients with access to information, questionnaires, intake forms, patient paperwork, medical record data, email and test results.
With today's technology, it is only due diligence to look into some ways that you can communicate effectively with your patients and keep rapport with them through distributing a newsletter.
