subject: Moxie Girlz - Dolls That Inspire Or The Same Old Same Old? [print this page] You will see Moxie Girlz everywhere this yearYou will see Moxie Girlz everywhere this year. They are edging out Holiday Barbie 2009 in sales this year!
These dolls are marketed as dolls that help empower girls to do and be whatever they want. And you can't argue with that! They also promote fashion and makeup, and there are some who do argue with that.
Here's how I see it. Although it's easy to be a slave to fashion, these dolls promote dressing however you want. They promote individuality. They are so not Barbie dolls.
Yes, they have huge made-up eyes and pouty lips, as is the current fashion in the world. But who wants to be a dag? No matter how much of a rebel a person is, the fashion of the day is reflected in the cut of clothes and current styles of footwear. It's part of living in our society.
The Moxie Girlz website proclaims 'Every girl has the strength to do something amazing. Anything is possible as long as you stay true to yourself and never give up on your dreams.' Wow! That even inspires me, and I haven't been a child for a long time.
Each of the four Moxie Girlz has a distinct personality and direction in her life.
Lexa is playful, silly and creative. She has fun in her life, and believes that that fun is what life is about: It means being yourself, no matter what other people think.
Sasha is friendly, positive and clever. She helps her friends succeed and to see the bright side of any situation.
Avery is determined. She has a lot of energy and never gives up. She believes that if a person wants something enough and really puts forth the effort, they can do anything.
Sophina is described as a caring person, being warm and thoughtful. She wants the best for the downtrodden and the environment, and believes that any one of us can make a difference.
I would be over the moon if my granddaughter learned these attitudes as a natural way of growing up.
Why is the collection called Moxie Girlz?
From the point of view of the English language, the 'z' is so wrong. But it does give a creative, groovy feel to it.
The website defines 'moxie' like this:
1. Confidence and a positive attitude.
2. The courage to go for it.
3. Energy in everything you do.
Gotta love it.
And there are beauty shop games. But taking care of one's appearance, wearing lipstick and nail polish, does not necessarily make a woman superficial.
I find it encouraging that Moxie Girlz are so popular. Young girls are easily influenced, and the dolls' attitudes could help them see that anything is possible for them.
