subject: Elevator Pitch 101 - Start Your Small Business on the Right Foot [print this page] Elevator pitches are not necessarily delivered on an elevator. The idea is to pitch the essence of the business to the potential client or investor in a social gathering or in a cab or in a place that gives you little room to maneuver. In the case of a freelancer working from home, the pitch should be focused on selling the service. On the other hand, or a person looking to start an Internet business, the pitch should highlight the business and not the product. The investor's focus would be on the business model and on your ability to run the business. Care should be taken to avoid egoistic rants during the pitch. Bring modest and humble is always a good trait. Ideally, you will only have 30-60 seconds to make that very essential and powerful first impression. Assuming that an elevator pitch could either make or break your business helps to improve your concentration. In most cases the elevator pitch can actually make or break a business by influencing investors and/or customers.
Elevator Pitch 101 - Start Your Small Business on the Right Foot
