subject: How Britain Shops: Music & Video 2010 ---aarkstore Enterprise [print this page] Introduction Introduction
How Britain Shops Music & Video provides a detailed overview of the shopping habits of consumers. It examines, who shops for music & video, where they shop, whether they are satisfied with their current store and what retailers should do to satisfy customers more.
Scope
*Thorough analysis of how customers shop for music & video. Profiles of the following retailers: Amazon, Asda, HMV, iTunes, Morrison, Play.com, Tesco.
*How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty.
*Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.
Highlights
Play, iTunes and Amazon come out as the highest for the average number of other stores used. Being based online means that prices can be compared easily and quickly, through browsing competitors' websites.
HMV has been reported as the retailer of choice by disloyal main users, highlighting its increasingly strong position in the market.
The growth of the internet has raised shoppers' expectations with regard to price. Online has made comparing prices easier and retailers need to ensure that if their price is not the lowest, it still offers good value through other ways, such as a wider choice of delivery options.
Reasons to Purchase
*How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.
*Use this report to understand what drives the loyalty of your customers and find out where else they are shopping and why.
*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
Table of Contents :
Overview 1
Introduction 1
Summary 1
Executive Summary 2
KEY FINDINGS 2
RETAILER HIGHLIGHTS 4
Profile of Sector Shoppers 17
Music & video shoppers dropped back in 2010 17
Penetration of Music & Video shoppers 22
Younger, AB shoppers dominate music & video 22
Retailer Usage 24
HMV continues to lead considerably 24
Main User Share by Region 28
HMV dominates 28
Conversion Rates 29
Online customers shop around the most 29
Shopping Around 32
Play.com users shop around the most 33
LOYALTY 35
Loyalty has risen again 35
DRIVERS OF LOYALTY/DISLOYALTY 39
Range in the lead 39
Amazon 47
Amazon has benefited from the increased trend for online shopping 47
Visitors 48
Main users 50
Conversion rates 52
Loyalty 54
Competitors 58
Asda/George 60
Loyalty remains an issue 60
Visitors 62
Main users 64
Conversion rates 66
Loyalty 68
Competitors 72
HMV 74
HMV has become more authoritative 74
Visitors 75
Main users 77
Conversion rates 79
Loyalty 81
Competitors 85
iTunes 87
The popularity of MP3 devices has driven iTunes' success 87
Visitors 88
Main users 90
Conversion rates 92
Loyalty 94
Competitors 98
Morrison 100
Loyalty remains low 100
Visitors 101
Main users 103
Conversion rates 105
Loyalty 107
Competitors 111
Play.com 113
Play.com uses its low price stance 113
Visitors 114
Main users 116
. 117
Conversion rates 118
Loyalty 120
Competitors 124
Tesco 126
Tesco's focus on its non-food offering has been positive, but competition is increasing 126
