subject: Jimmy Choo Expands Its Goal [print this page] In recent interview, Joshua Schulman, the chief executive officer of Jimmy Choo, tells about the future development strategies of his company, including further development of Choo 24:7 brand and injection of boots and handbags into low-edged classic brands. Meanwhile, Jimmy Choo also introduces a high-tech brand Crystal and adds more diverse casual styles in this brand. Jimmy Choo Crystal Collection will release a series of gemstone styles later this year. This autumn, Jimmy Choo is going to cooperate with Australian UGG to create their brand, representing five different styles to everyone, which has been paid close attention by media and all buyers.
After introducing its sunglasses, scarves and small leather products, Jimmy Choo is considering to create female clothing and male shoes series. Jimmy Choo 2010 handbags and Jimmy Choo sandals are favored by innumerable fans. There are all kinds of Jimmy Choo handbags and shoes, including sandals, boots, heels and pumps. They are designed carefully for women, to show women's charm and taste through elegant design. Joshua Schulman believes the two kinds of products are more and more demanding in present time.
In February 2011, this brand will continue to push forward its first series of perfume. Since Jimmy Choo was taken over by Tower Brook Security Investment Fund three years ago, its sale had been double, reaching175 million Euros. Joshua Shulman also exposes that currently Outlet with the best selling record is managed directly by the company. The expansion strategy is to focus on Europe, China and South American.
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