subject: Greater Conversion Rates - 3 Methods You Can Steal [print this page] Whatever you do, don't make the mistake of ignoring this vital step, which could make or break your conversions.Make buying from you the simplest, easiest, and fastest thing anyone could ever do. Minimize the overall number of steps, clicks, etc, and that is just one thing that will help. Conversion rate will be affected by the number of people who leave in this process, and the official term for it is shopping cart abandonment. Think of the entire process from the point of visitor arrival all the way to the "submit" to actually purchase - make it all painless. So during check-out, try to minimize the number of time people have to enter information, click on submit, and do something at another page.
Remind those who want to order of your guarantee and offer details, quickly, and do so in your order form. You would be surprised, and maybe depressed, if you knew how many people leave the shopping cart (full) and never order. You can test out different approaches, and that is the best thing to always do.
All of this takes time, so it's important to be patient unless you can outsource it.
Greater Conversion Rates - 3 Methods You Can Steal
