subject: Finding your niche and marketing to it [print this page] As a headline that grabs the attention, it leads with price, it pushes quality and sets a level of expectancy on guest size. That headline is a niche headline, it is targeting the group it needs to, and getting them to read on. In short, it has done its job. The next stage is to write the body copy and add an illustration, a luxury image showing grand delivery at the budget price will hit the mark.
