subject: Can Readers Decipher Your Posters Font? [print this page] One of the most important things to remember when poster printing is that you must create a design that can be read from a distance. Remember that posters are not designed to be read up close and personal, but rather further away and on the go.
While many people will spend a good deal of time ensuring that the flow of their headlines and paragraphs make sense, they do not always spend as much time considering whether or not the font they choose is legible. However, failing to do so could be causing your poster printing to be less effective than it could be.
Text shouldnt be overbearing
When you are choosing your font for poster printing, it is important to remember that the text shouldnt be so prominent that it drowns out everything else on the poster. While you can use different styles to highlight certain parts of the text, in most cases, you want your image to be the star of the poster, not your font. During poster printing, you should look for a font that works with your images, not against them.
Keep the spaces open
In order to make the text of your poster printing easier to read, you will want to choose a font where the spaces are very open on letters like a and o. This will make it easier for readers to read the fonts from a distance. Fonts where these spaces are narrower can be difficult to read the further away from the poster you are.
Find the right weight
When you are commissioning poster printing, you should also consider the weight of the particular font you want to use. Fonts that are too narrow become harder to read the further away you are. And while bolding can be great for emphasis, too much bolding will also make the poster harder to read.
Look at the shapes
Another element to consider when you are choosing the font for your poster printing is the actual shape of the letters when printed. If you cannot tell the difference between C and G or g, p and q from a distance it could present difficulties in reading your poster. Do not forget to look at how numbers and symbols present in different fonts as well if you will be using them on your poster.
When design wins
Of course, you shouldnt throw all your fonts out the window in favor of a plain font for every single poster. Sometimes with poster printing, a little illegibility is part of the overall design element. If the flow of your font is specifically designed to be incorporated as part of the image, this is entirely acceptable. Just make sure that the important information of the poster printing is written in a legible font.
When you think about your poster printing and design, font should be one of the most important things that you consider. If your reader is unable to read the font that you have chosen, then the message of your poster will be lost and the advertising medium ineffective.
