subject: Motorist Behaviour And Implications At The Service Station: European Summary---aarkstore Enterprise [print this page] Introduction Introduction
Ordinarily the impact of a financial downturn on the fuel purchasing behaviour of motorists would be minimal. However, the severity of it and the consequences for consumers means that behaviour tracking in this sector cannot be ignored. Furthermore, consumers' attitudes towards forecourt shop purchasing and other motoring expenses must be considered.
Scope
*Data on changes in motorists' car usage covering the UK, France, Germany, Italy, Spain, the Netherlands, the Czech Republic and Poland.
*Insight into the main reasons for changes in car usage including use of alternative transport and factors causing motorists to stay at home more.
*Analysis of the measures motorists are taking to reduce motoring spend including switching to supermarket fuel retailers and reducing non-fuel spend.
*An assessment of the non-price factors that are most important to motorists when selecting a service station including food service and loyalty cards.
Highlights
Only 29% of motorists use the service station shop and 12% of motorists have reduced in-store spend over the last six months.
22% of motorists in the European markets covered have reduced car usage. This is highest in the UK and lowest in the Netherlands.
5% of motorists across the eight markets surveyed have been reducing their car usage as they have been using public trabnsport more.
Reasons to Purchase
*Validate recent motorist behaviours that you have seen emerge and uncover new competitive threats to your business such as online shopping.
*Understand how consumers' have been adapting to reduce their motoring spend and adjust communications to ensure it is responsive to these trends.
*Uncover which retail strategies can be implemented to attract customers that are changing motoring behaviour or are switching fuel retailer.
Table of Contents :
Introduction
Changes in car usage
Demand for non-fuel products
Price scrutiny and switching to supermarkets
Non-price influences on station choice in affected motorists
