subject: 3 Types Of Calendar Printing For Business Marketing [print this page] Calendars are one of the best marketing tools your business can have. Better yet, with calendar printing you have plenty of options to help you market your business effectively.
What makes calendar printing so effective as a marketing tool? Calendars get used constantly. Even in todays mostly digital age, people still like to have a calendar on which to write appointments or glance at quickly to determine a date. Since calendar printing is usually relevant for an entire year, you know that this marketing method will continue to make you money even after the initial investment.
How can your business utilize calendar printing as a marketing method? The most popular way is to create calendars to give away to your clients or potential clients. With so many different calendar printing designs to choose from, you should have no problem finding a way to get your message to your customers. Here are three popular calendar printing ideas.
The business card calendar
You already know how essential the business card is to providing customers with your your name and contact information. However, how do you combine this with calendar printing? By printing a calendar on the backside of your business card! You will likely want to print just one to three months because of space issues, but this allows you to highlight important dates and give the client a handy calendar to refer to for upcoming dates. Just remember that you will need to continually update your business cards so that you are able to give away current calendars.
The poster calendar
Another way to utilize calendar printing is to combine it with poster printing. This type of calendar printing involves you printing the entire year on one oversized page. This allows the client to see all the dates in advance without having to flip the page. You will want to include graphics that are interesting enough to leave up for the entire year, as well as make sure that your companys logo and contact information is clearly visible as well.
The desk calendar
Even in todays highly digitized society, many business people can still appreciate calendar printing in the form of a desk calendar. Desk calendars allow them to jot down dates, notes, and other information quickly while they are on the phone or at the computer. Later they can transfer this information to their PDA or other schedule-keeping device. The calendar printing for this design is relatively simple, since no graphics are needed in most cases. You will just need to find a way to creatively display your companys logo and contact information on every page so that it will be seen each month.
Calendar printing is a great way to spread your companys message to a large group of people. Remember, not only the person that uses the calendar will be seeing your message, but also anyone else who steps into their home, office, or store. By creating something durable and attractive, you will have a promotional message that lasts the year with just one minor investment.
