subject: Search Engine Optimization And Google Seo Professionals [print this page] While SEO is the basically the process of improving the volume of quality traffic that could turn into potential loyal customers in future to any web site or pages like web blogs using natural or unpaid organic search using search engines. Google SEO professionals aim to optimize these results though other concepts like SEO marketing, Internet marketing, and blog marketing are also coming up fast in the ladder of popularity.
Usually the concept of search engine optimization is based on the theorem that the earlier the website appears on the result pages, the higher is the chances of its getting more visitors. Few viewers go beyond the first 100 search results and more than 50% never look beyond the first page that contains only ten results usually.
Google SEO professionals aim at enhancing the chances of any website or page appearing on the first page of the result page displayed by Google. For this purpose they try to optimize the site for keyword and key phrase search, image search, local search and industry specific vertical search. However the processes that were used in the past even a couple of years ago and today is vastly different ensuring web presence for the site taken up by them.
Change of trend commenced in 2004 when the search engines incorporated wide ranges of undisclosed factors in ranking algorithms to counter the evil effects of manipulation. Many new concepts emerged in the intervening years like web search history introduced in 2009 and academic searches, Google Scholar and CiteSeer introduced in 2010 and it not only introduced revolutionary changes in the field of SEO but also generated new tools for innovative application by the Google SEO professionals in the job.
