subject: Free Media List: And Other DIY (Do It Yourself) Publicity Tips [print this page] Author: Drew Gerber Author: Drew Gerber
Its unlikely that the media will find you, so its necessary that you http://www.pitchrate.com>search them out yourself. The advent of the Internet has made it easier than ever to actually reach out and http://www.pitchrate.com>pitch the media directly. The Internet opens up doors to different outlets of discovery and is a key tool to a successful DIY publicity campaign. Basically, you have two choices to aid you in your media search. You can: Buy a list...There are countless media lists floating around on the Internet, so you need to know which one will be most beneficial to you and your product. Dont spend money on something you dont need. Take the time to evaluate your product and decide which media outlets to market toward. There are some valuable publicity resources out there that will help you in your search and theyre usually linked with sites that will give you free publicity tips geared toward DIY publicity. ...or... http://www.pitchrate.com>Research yourself. This will be time consuming, but at the same time, will be a valuable asset to your media knowledge. Youll really have to take the time to evaluate your product and decide what media outlets are the wisest to pitch to. Youll eventually construct a list that is specifically tailored to you and your products media interests, which will be more useful than any list you could buy. All it takes is a little time and exploration. Before you begin your Internet research ask yourself a few questions: Who do you want to communicate your message to? And what are they watching, reading, and listening to? Once you answer those questions you simply go to the websites of the media outlets and find out the hosts, reporters, editors, etc. who are doing stories relevant to you and your product, and then contact them. Most of the time youll be able to find email addresses on the Contact Us page of the media outlets websites or theyll have a specific page or form for queries and submissions. And dont get discouraged if you dont get an immediate response. Sometimes it can take weeks for an editor or journalist to respond to your pitch or query, and sadly, there are times when you wont get a response at all. There are sites, like http://www.pitchrate.com>Pitchrate.com, that provide a free media list and networking service for journalists and experts to find one another, and can be a valuable asset to any successful publicity campaign.About the Author:
L. Drew Gerber is CEO of Blue Kangaroo, Inc. and the creator of PitchRate.com, a no-charge media tool that connects journalists with the highest rated experts. Gerbers business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with PressKit 24/7, an online press kit technology he developed. For more great free publicity advice, visit PublicityResults.com. Contact Gerber at: askdrew@publicityresults.com or 828-749-3548.
