subject: Two Things You Must Know Before Profiting From Pay Per Click Advertising [print this page] Keywords play a critical part in your pay per click advertising program regardless if you are an advertiser or an affiliate. Essentially, with ppc advertising programs, your success depends on your keywords. And for your keywords, there are two things you need to take special care.
Firstly, you should carefully choose your keywords wisely. Secondly, you should also make sure the keywords you chose are performing well by testing and tracking them.
Before examining how you can go about testing and tracking your keywords, it is crucial that you understand why those two activities are so important. Pay per click advertising costs money. Any good businessman will want to receive feedback on exactly how their money is spent and their return on investment.
The testing and tracking of keywords will ensure the money is not wasted and it will tell you whether are you profitable. It will also let you know if you are wasting your time and effort on any low performing keywords.
After knowing why it is important to test and track your keywords, you will understand better on how to do it. As an advertiser, all your ppc ads are associated with some keywords. This association is used by pay per click companies to decide which websites to display your ads.
To track your ads, you can use the information provided by your pay per click program to see the number of times your ads are clicked. With this information, you can compare and decide which ads are more effective and you can improve on the poor performing ones.
To test your keyword ads, you can perform a simple internet search on those keywords or keywords phrases that you have associated with for your ads. You can also examine popular and high ranking web pages that display your pay per click company ads to see whether your ads appear there.
If your chosen keywords are performing well you should easily find some of your ppc ads showing up on those pages. If you did not, then I urge you to review those keywords that you have chosen for your ads.
It is highly recommended that you track and test your keywords to ensure they are delivering good results. It will only take a few moment of your time but it is time that is well spent.
Keyword tracking and testing is an important step you must do in ppc advertising to see if you are reaping the benefits from the money you have invested.
