subject: Good Keyword Optimization [print this page] The process of searching for your keywords and phrases isn't a project that ought to be hurried. Each and every stage of the analysis process really needs to be performed purposely, making sure that you take the time to discover all relevant terms and discard the irrelevant. Any attempts to rush through the keyword analysis process will most likely lead you down the completely wrong paths at best and at worst contribute to you to have to ajust your complete keyword targeting method.
Uncovering Keywords
You can start the keyword research process anywhere, but I like to start with a clean slate.
Brainstorming allows you to end up with a list of keywords from an unbiased perspective. The brainstorming process doesn't mean just sitting around and thinking up phrases, though can be a part of it. Good brainstorming starts with asking questions that may then lead to answers. More times than not, those answers will also be your keywords.
First off, come up with questions that are unique for you. Do not try to answer them, you have time for that later on, but compile your collection of quetions that will help you find the keywords you are searching for.
Once you have a decent list of questions do whatever analysis is necessary to find the answers. Those answers give you a base of keywords you can then take to the online keyword research tools to look for related phrases.
Core Keyword Terms First!
Without doubt after the keyword analysis process you will definitely generate a list of hundreds of phrases. You need to keep the process as simplified as possible so we'll start by getting rid of everything that is not a core term.
A core term is a keyword phrase broken down to the essentials. It's distinct enough to generate a relevant result but broad enough to cover a wide assortment of much more targeted phrases. Generally a great core term is two, maybe three words. On uncommon occasions a core term can be a single word, but just when there is no room for alternative interpretations.
Every page of your blog should contain a solitary core keyword associated with it. You may possibly find a number of pages on your site that are a very good match for a single term. That's okay during this particular research process but later you may want to make sure you select mainly the most relevant page for any individual core term. The others may have to locate their own core terms.
Using the keyword recommendation tools available in the majority of key phrase research programs, uncover all relevant variants on each of your core terms. For example a "travel bag" could also be a "back pack", "luggage" (a rare case of a one-word core term) and a "duffel bag." Each of these can be searched to locate even more potential core term alternatives.
Core Keyword Site Mapping
Subsequently, after you have placed together an exhaustive catalog of core terms and well before you begin doing deeper research into discovering particular keyword phrases, you want to map out exactly where your core terms will be incorporated into your blog. For some market sectors it's as simple as looking at the content material and allocating core terms to pages.
I advise prioritizing your core keywords prior to assigning pages to them. Figure out which terms get more search volume, are most related, draw in targeted visitors and which produce the best sales. Most of these are all essential factors of figuring out which core terms are more significant than others.
Before you move directly into the following phase of the keyword research process you possess more than enough information and facts to start keyword optimizing your blog. With the core terms and the map of where each core term will be put in place, you can start to execute a very broad and swift keyword optimization of any website. Going a page at a time, optimize title tags, meta description tags, headings and even a bit of quality content.
