subject: What Does Click Bank Gravity Mean [print this page] OK, you are prepared to walk into the world of affiliate marketing, and drift over to Clickbank to uncover a product to sell.
You will of course want to obtain a product that sells/converts nicely, and in the Clickbank marketplace you observe that all the products comprise a Clickbank Gravity ranking.
What does "Gravity" mean, and how can you use it to evaluate the potential of goods to promote? The gravity count of a Clickbank product, tells you in a undeniable sort of means how effectively the product is doing in conditions of affiliate income.
I say a "certain kind of way" for the reason that it is not an perfect number, or an actual figure of product sales. It's a calculated, weighted average used to compare products.
Much like the approach Google makes use of intricate algorithms (a mathematical formulation) to determine the standing of a page, how Clickbank calculates gravity is not known for sure, and we can only surmise.
However, it is precise to say that products with bigger gravity have completed additional sales recently than those with lesser numbers, and it gives you a decent sign of the potential of the product when considering what product to market.
Gravity is measured and calculated on a daily basis, and encompasses sales completed by affiliates and who as a result received a fee over the prior 8 weeks. Although there are various other variables in deciding on an affiliate product that will be profitable, gravity is a excellent place to start. After all, a product with no gravity has made no sales over recent weeks.
As referred to above, gravity is a weighted average. You will want your high school maths cap on to follow along, but don't stress, since I will clarify further down the track, just what actual numbers are what..
Awesome - Bear in mind gravity is a weighted total and not a total. For each affiliate who has been compensated in the last 8 weeks, and amount between 0.1 and 1.0 is added. Most recent referrals have a bigger significance..
Stay with me now:
I stress that no one truly knows accurately how gravity is calculated, but these are the finest "assumptions"
Bear in mind that the calculations do not go any further back than 8 weeks (56 days) and that gravity is calculated every day.
In summary it is a total of "scores" of individual affiliates who sold at least one product in the past 56 days.
So,
* Each affiliate can add at the most "1" to the particular product's gravity score.
* 1 is added if the product was sold yesterday.
* 0.96 is added if the sale was 2 days ago.
* 0.9216 is added if the sale happened 3 days ago (0.96^2) 0r 0.96 x 0.96
* 0.884736 is added if the sale was 4 days ago (0.96^3) 0r 0.96 x 0.96 x 0.96.
* And so on to 56 days 0.96^(n-1) where n = days from today, but no longer than 56 days.
That's the arithmetic portion over.
You will note that I have used the phrase "distinct" That means in reality that only the most up to date sale by an affiliate is counted in the score.
To illustrate that, let's say that affiliate "A" sold 6 copies yesterday, and 4 the day before (2 days ago). Affiliate "B" sold 3 copies 2 days ago.
To gauge the Clickbank Gravity we need to sum both affiliate scores.
Affiliate 1 adds 1, because the sales were made yesterday (remember the total value can be no greater than 1, regardless of how many sales were finished), and affiliate "B" adds 0.96, because those sales had been 2 days ago.
This gives a gravity of 1 plus 0.96 = 1.96.
Take into account Clickbank does not give any hint of the amount of sales for any products, and that gravity reflects how effective a product is and how consistently it is selling. Of course it is probably reliable to believe that if the gravity remains constant over time that, volumes must also be excellent..
Once you see Clickbank Gravity, and the product fits your general criteria, then you must look into it further by:- Visiting the product's Sales Page and evaluating the value of the presentation.- Checking to see if the Vendor has an affiliate link listed- If so, visit the link and find out what affiliate support is offered to you.- Contacting the Vendor and asking more questions concerning the content of the product. They will usually do all they can to assist Affiliates.- After all, if you can find the money for it, get the product to get a first hand look at the content. This is a sure fire way to be able to give an convincing view and approval.by: Jim Pullara
