subject: Locating The Best Mlm Leads [print this page] A common question in network marketing is: "Where can I find the best MLM leads?" This question is somewhat broad, and so it is best to qualify this question and hopefully give some guidance to those of you who are asking similar questions.
To really examine this question, we have to first determine what qualities define the "best" MLM leads. Those qualities are broken into three categories that, when present, make an individual an exceptional network marketing prospect.
The first quality is responsiveness. Does the prospect respond to information and guidance that is offered. One of the first indicators of a responsive lead, is a person who will provide you with their contact information in exchange for training, a report, or other form of incentive. When a prospect demonstrates responsiveness, they are indicating a willingness to move beyond mere tire kicking to an actual test drive of the information presented. In your downline this person will likely demonstrate responsiveness to to team initiatives, training opportunities or other business building opportunities.
The second quality found in the best leads is desire. Does the prospect show desire in their pursuit of network marketing or are they simply entertaining the notion of an MLM business. A prospect who demonstrates desire is much more likely to make a deeper level of overall commitment to their network marketing business and your team. One way to measure desire is through the evaluation of the marketing entry point through which the lead came into initial contact with you. A lead who comes through a generic Google search of MLM, network marketing or simply a company name demonstrates less desire than a prospect who comes through an article or advertisement dealing with lead generation strategies or network marketing education. Desire is the fuel that maintains long term commitment, without desire, your prospect will likely be a short term team member.
The third quality found in the best MLM leads is follow through. Does the prospect review the materials sent to them? Do they attend webinars that they sign up for? Do they return your phone calls? Your training system should monitor whether or not a person has utilized the training. This can easily be done through link tracking. When a prospect demonstrates follow through, they are putting action to their desire. This shows a willingness to put effort behind their motivations. A lead who demonstrates follow through should in theory demonstrate that same degree of follow through in their mlm business. These are the people who will call their leads, train their downines and talk product with customers. They are showing by their responsiveness that they are willing to do whatever will make their business successful.
Finding the best MLM leads begins with you. You need to determine the character qualities you are wanting on your team. This will guide you in your MLM marketing efforts, as some marketing resources are more targeted than others.
