subject: Why ‘Real Branding' beats design and marketing alone every single time [print this page] Branding should be at the forefront of both your marketing strategy and your sales strategy. A Real branding approach forces you to consider how your actions influence your profit, how you can achieve more from spending the same or less, how you can become a natural choice for your market when they have a need and how you can get people to pass on your messages, effectively creating your own free sales force. It also forces you to look beyond price as a differentiator and to articulate yourself brilliantly well. And what will you get if you do this well and construct a Real brand which compels people to act and lives in the hearts and minds of its customers? Exactly what they cowboys got. More profit.
Why Real Branding' beats design and marketing alone every single time
