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subject: Business Promotional Lunch Bags And Coolers [print this page]


With diverse business gifts out in the market, why does it make sense to use promotional cooler and lunch bags to promote your enterprise?

Smaller corporate giveaways like key rings, stickers, note pads and ball pens, have limited imprint areas. On the other hand, custom lunch bags and coolers provide bigger and better brand exposure with bigger imprint areas.

Logos on bags are clearer compared to those imprinted on a pen or a sticky pad. Clients are more likely to identify your brand when it grabs their attention like that than if it were screenprinted on a pen sticking out from your chest pocket. Logos printed on them are only effective when they are in use. They become ineffectual when kept in a drawer or in a box.

Ballpoint Pens, after some time, will dry up and be thrown away. Post-it note pads will eventually be used up. Promotional calendars will be taken down from the wall once the year ends. Such is not the case with cooler bags and lunch bags. They can be used and reused. Product awareness is gained each time the cooler bags are brought along and used. That's affordable recurring advertising for you for a long period of time.

No matter how somebody chooses to use their customized coolers and lunch bags, it is almost certain that they will use it always. These bags are simply too convenient not to be utilized. There are many kinds of these bags and whichever kind you choose for your marketing purposes can determine how often it is used. Whether you choose the type of bag that is made simply for drinks, the kind that is made to hold a picnic, or the kind that is small and simple and used for a one person lunch, you will be amazed at the uses that consumers can find for them.

Whatever type of customized lunch and cooler bags you use to advertise your brand or corporation be sure to remember that quality is the key to good brand promotion. If you choose to use a bag that will tear up after one or two uses, then you will lose that bag from your arsenal of corporate giveaways. It will no longer be of any use to you when it is thrown in the garbage can. That defeats the purpose of handing out promotional items.

by: Vladimir Escueta




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