subject: Online Marketing Training : 11 Factors That Tell You The Right Program [print this page] I have based my analysis in this article on practical online marketing training programs with an internet marketing system in operation and not on academic online marketing training courses.
Having said the above, identifying a good online marketing training program is very important as this synchronises the homebased business opportunities with the various advertising options open to the affiliate marketer and can make or mar the affiliate marketer.
The following are the characteristics of a good online marketing training program.
1) Good training.
One of the key characteristics is the possession of good training, by industry standards. This is necessary, to teach the operators of the marketing program how to utilize the online marketing training program's internet marketing system to its full potential.
It is also needed in the teaching of various internet marketing strategies to its fullest, to the trainees of the program.
2) Responsive Support.
Another of the key characteristics of a good online marketing training program is responsive support. The marketing program must utilise a private support system with or without a free mail system. Though it may occasionally utilize the free mail system such as yahoo, gmail etc, its private support system must be efficient and responsive such that members correspondence can be attended to in a timely manner and without the fear of not receiving correspondence.
3) Organised Support Forum.
One of the key characteristics of a good online marketing training program is the possession of an organized forum. Apart from being a good medium for further education on the operation/activities of the program, it also serves as a good platform for cross-fertilization of ideas.
4) Documentation of Training programme.
Adequate documentation of the training programme is another characteristic of a good online marketing training program. It is not sufficient for there to be a training programme in place but this must further be documented in an e-manual which is available to the trainees of the program for constant review and consultation.
5) Indicator of success of the online marketing training program.
This is one of the characteristics of a good online marketing training program. This evidence can come in the form of past successful trainees and users of the internet marketing system of the program who may even intermingle with current trainees and users of the internet marketing system, in the support forum.
6) Solid Homebased Business Opportunities.
To possess a key characteristic of a good online marketing program, it must aim to market solid homebased business opportunities. These must be proven homebased business opportunities with identifiable products/services to offer. These homebased business opportunities must also not be too few to enable multiple streams of internet income and diversification whilst it must not contain too many money-making business opportunities such that it makes the trainee to loose focus. An ideal number of homebased business opportunities is about five(5).
7) Ability to incorporate a few of your own personal money making business opportunities.
To possess one of the characteristics of a good online marketing training program, the trainee must be able to include some of his personally chosen money making business opportunities in the website built for him by the program.
8) Accompanying website must be alterable
There must be a provision in place for the operator of the online marketing training program's internet marketing system to be able to modify his website as he wishes.
A number of online marketing programs provide their members with websites that cannot be altered by them. This is highly restrictive and an alterable website is thus amongst the characteristics of a good online marketing training program.
9) Must have a large membership.
This is one of the characteristics of a good online marketing training program as it enables a gauging of the followership the program commands. This can probably be gauged through forum participation as many online marketing training program's forums for example, are virtually empty.
10) Must be cost effective.
It makes no sense to keep spending more than is generated on a continuos basis.
11) Earn while you learn.
Earning while learning is a key ingredient in boosting the trainees morale and finances and kindling his interest in the online marketing training program.
