subject: Why Multifunctional Promotional Flashlights Are The Right Choice For Marketing [print this page] Everyone likes things that are multifunctional; a couch that turns into a bed, a butcher block that doubles as a pantry, or an ottoman that doubles as storage can all be great solutions for the right person. The same theory applies to advertising within a business. Promotional items come in all shapes and sizes, so its no wonder that there are limitless possibilities when choosing which item is right for your business.
Promotional flashlights are not only an eye catching product to consider, but also one that is truly functional to a client. A personalized flashlight is an item that can come in handy to a client and that means a lot. If there is a power outage or an auto mechanic needs a flashlight to see just imagine its your companys flashlight that they reach for first. Having been at seminar for your business two months ago, they received a bag with information about your company along with a flashlight inside.
Using a custom flashlight as a promotional tool is telling your clients that you care about them and can identify that there are certain things people dont necessarily think about: like what their clients might need in a power outage. The message in choosing logo imprinted flashlights is far beyond one that your company cares, however; its sending the message that you will do anything to be remembered by potential customers.
While a regular hand-held version is nice it can be a little clunky, so there are more options than just that to choose from. You can have your logo imprinted on a keychain flashlight which will allow for even more versatility. A smaller, light-weight version of this product is a good idea because it allows the client to always have you at their finger tips, literally.
Keychain LED flashlights are outfitted to be a great source of light for any reason whether its to find ones keys or in the event of a natural disaster. Logo flashlights have a high probability of being kept over a business card or flyer simply because you are choosing a product that is of further use to a person. Promotional products can be difficult to chose; however the best type of product is one that is multi-functional and serves as advertising for your company as well as something useful for your client.
Choosing to go with a marketing scheme that only provides flyers and information instead of contacts and a reason to keep your company around is not a smart move. When a client keeps something from a seminar or presentation they are ten times more likely to call your business should they ever need it; simply because you went the extra marketing mile.
Clients can tell when youve gone out of your way to be different and really given thought into your promotional products. A custom flashlight imprinted with your companys logo will speak to them in a way that a piece of paper cannot. Thinking relatively safe will get business, but thinking differently will get the kind of business you really want.
