subject: Three Tips Of Online Marketing Research [print this page] Doing online marketing research is one of the most important steps in any marketing campaign whether it is an online or offline campaign. With all the options available in the field of market research today it is hard to know where to begin.
Once you do begin your online marketing research you will find it can be very addictive. Trust me I know from first hand experience. There are many groups of people out there to help you feed this addiction. Just use Google and you will find some of them. They will also be your biggest help in doing research. The following three tips will provide you with some idea of what needs to be done in today's digital marketplace.
"Outsourcing: There are so many things that need to be done in any marketing campaign and you could do them all. But if you do that you may be spending 5, 8 or 16 hours a day on marketing research. Some of these are more common than others. Most of the Internet marketing world is made up of either video or written word. Both of these can be outsourced very easily and there are a great many marketplaces to find such services.
"Web 2.0 Pages: One of the best things you can do in any marketing campaign is set up as many web 2.0 pages as possible. These provide back links and also get the word out about your campaign. If you begin looking around you will soon discover that there are dozens of web 2.0 sites you can set up. You should set them all up and link them together and then link each one back to your main landing page as well.
"Social networking: Any marketing campaign should make use of the big three social networks: MySpace, Facebook, and Twitter. When you are creating your profile for these services you should be sure you use some SEO in the bio, the location if you can, and the profile itself should reflect your niche as closely as possible. The social network search engines not only search what you are communicating about but also search the profile itself. Marketing in social networking sites is all about standing out.
All three of these things can greatly affect any marketing campaign. If you use just one of these things in your marketing campaign will see results, and if you implement all three of these things at once then your results will shoot up through the roof. These areas are, in my opinion, the best places to start your marketing research.
