subject: Importance of Authentication Software in E-Commerce [print this page] Avoiding fraudulent transactions is important in the interest of both customers and online merchants. Also, card issuers are looking to reduce the occurrence of fraud online while trying to expand usage of credit cards for online shopping. Therefore, an effective standard for e-payment card authentication and fraud reduction, for both card issuers and online merchants, is a flexible, robust, and efficient authentication solution that can make customers' online experiences more enjoyable.
Importance of Authentication Software in E-Commerce
