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subject: Is Direct Response TV Advertising Right For Your Company [print this page]


Aside from these, direct response TV advertising seems to work best for products that are unique. If your product cannot offer anything different from three other brands that your viewer could get from any store then it will be a waste of money buying airtime. You should also be able to put everything about the product in as short as a 60-second commercial especially if you do not want to spend a lot. And when you do the commercial, make sure that you include a visible call to action.

Is Direct Response TV Advertising Right For Your Company

By: Clide Lunceford




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