subject: Professor Cheng Sun: Japanese Chain Store Operator Based Out Of Millionaires [print this page] success: the low level of education as their eyesight can not read to learn, by the vision of mobility, they do not have professional experience in strength only by the industry, considering not to the more competitive cities development, and only little competition to the then township and rural development, development of walking routes in rural areas surrounding the cities. Can not rely on the strength of the chain size of their bigger and stronger, then select the join model to manage the work of the shops to franchisees, and that they make a "provider" role, and take the road to franchise stores must earn money, while their profit margins should have, which means you can not select the terminal edge brand, because the end-edge supplier of discount brand to go join a higher mode is not suitable for doing miscellaneous (select relatively low supply of new discount brand) does not sham is a franchise development strategy, so join the chain of wholesalers to choose hybrid or brand does not guarantee profits, in fact, most of the Shandong market basically followed the chain of franchisees do not sham complex ideas, doing back-name manufacturers Although the initial results of a small section stress is not high, but profits are guaranteed, Zhiyuan supermarket is the step by step through this line of thought developed.
Professor Cheng Sun: Japanese Chain Store Operator Based Out Of Millionaires