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subject: Pens Are Cost-effective Promotional Materials [print this page]


What could be more appreciated as a symbol of appreciation than something that serves a certain function for the recipient? Because of the pen's versatility and serviceability, it has become one of the most popular corporate giveaways that business firms give to their employees, customers, and potential clients. If you are looking for the perfect corporate token that is affordable and useful, why not choose a pen?

As an added bonus, if the person who received the token of the pen appreciates this corporate token, then the firm benefits from this. The pen can also serve as an advertising tool - this is one of the pen's versatility qualities. Thus, it beats the high cost of television ads or billboard commercials. Many gift shops specializing in corporate giveaways can now print the firm's chosen design on the surface of the pen, where people would be sure to see it. This way, the humble pen functions as a marketing tool by delivering subliminal advertisements to people.

Take this case, for instance: A shop selling house paints give out pens to their first-time and to loyal clients. A customer who used the pen for writing will be more likely to recall the firm's name over all others when the day comes he or she would need paint for his or her house.

Pens are available in different colors, styles, designs, and material. Plastic is the most common material used for producing pens. Nevertheless, with the growing popularity of products that promote environmental awareness, there are now pens that are massed produced using organic materials, such as bamboo. Pens are greatly suitable for the company's need for affordable yet functional corporate token items. Plastic pens offer value for money prices when ordered in bulk for the purpose of generic corporate giveaways.

However, the cost is a little bit higher for high-quality pen, such as a fountain pen or carbon steel roller, or for environmentally friendly writing aid. Nonetheless, these high quality pens are very appropriate as corporate gifts for firm executives or for business partners. Moreover, any corporate gift that encourages environmental awareness would be very much appreciated by the recipient. In corporate token giving, it is up to the firm to balance the cost and the quality when considering any items.

by: Minnie Wells




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