subject: The 3 Factors Of The Online Business Opportunity Competitiveness [print this page] But what actually means the competition? About what is your online business opportunity competing? About customers, about the correct customers, about site traffic or about what? There is of course no straight answer, but you will get a guidance, if you look at your business plan.
1. If Your Online Business Opportunity Is Marketed With The SEM, You Have To Compete About Good Positionings On The Result Pages.
The higher you are on the result page of a chosen keyword, the better your site will get visitors. Let us say you want your site to get a position in the group of the first three pages on the result page. Is it possible, you ask? To be able to get the answer you have to know two things.
First, how the particular search engine puts the site in a certain order and when you know that, how well the present sites in top the three positions fulfil these requirements? As you may know Google trusts on the links from other related sites to your site and also the quality of these links.
This is an important information and now you have to research how many and of what quality the present links of the competing sites are. The quantity is easy to get and the quality simply means the page ranks of the linking sites. After you have these figures you have to judge, if your online business opportunity can beat the worst of the present top three sites.
2. If Your Online Business Opportunity Is Planned To Make Money With AdSense, Your First Number Is The Income Per Click.
This marketing strategy is based on the AdSense income and thus the competition is for high paying clicks, i.e. you must optimize your site or page with the keyword, which brings the maximum amount of income per one click.
There must also be enough clicks per day per keyword, so that you will reach your targets. You can use a tool to be able to get this figure, because the more marketers are competing about the same keywords, the more clickers you have. If you market with SEM, you have to make sure the chosen keywords are able to reach high positions on the result pages at the same time.
3. The Toughness Of The Competition Depends On The Marketing Strategy.
Think about the different strategy choices and their competitors. The article marketing competes against other articles, PPC competes against other ads, SEM against other sites on the result pages, blog commenting against other commentators and the social media posts against other posts.
But these competitors are the first step ones. The final competition is about the minds of the final consumers. Is your online business opportunity able to persuade the potential customer to buy? Now we start to talk about the contents.
When you make a niche research and surf through different sites, do you think you can build a presentation, which can compete with these sites as to the look, the promise and the uniqueness of the present sites? If you think, that your site would be in the group of the present offers, would you be competitive?
