subject: Google Seo Phoenix, Seo Services, Seo Marketing, Seo Optimization [print this page] GOOGLE ORGANIC SEO - Backlinks GOOGLE ORGANIC SEO - Backlinks
In the past it was a relatively easy procedure to get high
rankings in the search engines. All you had to do was load your
pages and meta tags with the same keyword. Many spammers took
advantage of this and would stuff a page with keywords. Very
often this was to re-direct visitors to other sites.
As could be expected, the search engines werent too happy when
searchers looking for a bus timetable, for example, ended up at
a porn site. They started to penalize sites that repeated
keywords too often or used hidden keywords which used a font
color that was the same as the background.
Nevertheless, so-called on-page factors such as the location
of keywords and their density on the page remained a major
search engine optimization (SEO) technique for many years.
However, this started to change when Google introduced a new
system to help gauge the quality of sites. This system was
called Google PageRank, or more simply PR. Page rank was originally based on the number of links to a site so all you has to do was gain thousands of links back to your site to get a higher PR.
Again, spamming became commonplace with webmasters gaining lots of low quality links from places such as free-for-all link sites.
To combat this, Google changed the weighting of low quality sites and it became much more important to obtain links from genuinely worthwhile sites. Another important change to their algorithm involved the importance of anchor text. Anchor text is the text that other sites use to link to your site. Finally, more weighting was usually given to thematically-related sites.
For example, if you have a site about dog collars it is better to get backlinks from other sites related to dogs (rather than say shoes).
How can you get these illusive high quality, thematically related backlinks to help increase your own search engine rankings? There are many techniques to do this. These include
Write articles and submit them to quality article directory sites.
Post comments on blogs (but only those that dont use thenofollow tag.
Participate in high PR forums and have a link back to your signature.
Submit a press release about your site.
Exchange links with other high quality sites (This may be difficult to achieve on its own, but you can provide an incentive such as offering to write exclusive articles for their site in exchange).
While Google isnt the only search engine, it does provide the lions share of traffic. In addition, the other search engines are giving greater weighting to "off-page" factors such as backlinks as well. With a generous amount of time and effort you can get these quality links and see your own share of
