subject: Cpa Affiliate Marketing - An Easier Way To Earn Commissions! [print this page] Actually, perhaps a better place to start might be: What is CPA Advertising? Its fairly straightforward CPA Advertising is short for Cost Per Action. It is a form of advertising in which a publisher (or affiliate) is paid a commission whenever someone responding to the publishers advertising executes the desired action, which is usually entering some kind of personal data into a registration form. For example, it might be as simple as a name and email address or it might be something more involved, such as accepting a free trial offer for a product.
Online commercial companies need a lot of advertising. The principle idea is to have a widespread reach and to have contacts with a large group of customers. Once this is done the audience for the business is established, and the marketing efforts can begin.
CPA advertising is fast becoming one of the most preferred ways of advertising online. CPA is also known as PPA or pay per action. As mentioned, this kind of advertising involves the marketer earning a commission every time a visitor completes a particular specified action.
The company itself decides what kind of action it wants its potential customers to complete. The action might be buying a product or service from the company. It might be filling in a particular form to gain access to information about the product or service, or even registering with the company's website. Depending on the action, the advertising charges (or affiliate commissions) will vary.
Once a CPA campaign is initiated, the company then pays out a specified commission to the advertiser or the CPA network each time a potential customer clicks on a particular link, or reads the website for information, and then takes the specified action as defined by the particulars of the CPA campaign. In this way, advertising will be directed at attracting a specific kind of attention from the potential customers. It is not really about whether the customer made a purchase or not. Instead it is really about how much attention your advertiser can garner for your company. Commissions are then paid based on those considerations.
Thus, using CPA networking, a company can enjoy unlimited traffic to its website but have to make payment only when a desired action is completed by a potential customer. This is the new paradigm of Internet marketing.
For the affiliate who is promoting this type or program for a company, there is one huge advantage over conventional sales marketing: In sales marketing, an affiliate does not receive a commission unless someone buys something in other words, is willing to spend their money. For the affiliate who is running a CPA campaign, however, the hurdle to be cleared to earn a commission is much lower: all someone has to to is agree to provide the requested information, or agree to a free trial offer.
