subject: What is search engine optimization ? [print this page] Basically SEO is a acronym that stands for "search engine optimisation" or "search engine optimizer". While dealing with search engine optimisation its important to check out the pros and cons. It can save your time as well as can also improve your website, but also can do damages to your website if proper study is not done. So always do deep study and research to know the potentiality of this business. There are many SEOs, consultants and other agencies who used to provide beneficial informations required to website owners for flourishing their SEOs. They provide services like reviewing of your site contents or structure, for website development technical assistance such as hosting, redirects, error pages, use of javascript etc, content development, keyword research, seo training, management of online business development campaigns, keyword research, seo training, and providing expertise in specific markets and geographies and much more.
Usually search engine optimisation is a constant process of improving the search engine position of a website. In other words you can say that search engine optimisation is used as a process for improving the visibility of the website in search engines through natural or unpaid search results. You can see other forms of search engine marketing or SEM always target paid listings. So a newbie must be aware of such technicalities of search engine optimisation. It can target other types of search also such as image search, local search, video search and industry-specific vertical search engines, and many more. This infact helps in giving a web site web presence in the market. Search engine optimisation helps in preventing crawling. If you want to avoid unwanted contents in the search indexes, then the webmasters can guide the spiders not to crawl certain files or directories using standard robots.txt file in the root directory of the domain.
While you're dealing with search engine optimisation, you should completely not relied on it because every search engine optimisation strategy is not suitable to each and every website. Rather then certain internet marketing strategies can turn out to be more beneficial and productive depending on the site operator's goals.
