subject: 5 Things That A Marketing Blog Must Do To Make More Money [print this page] You probably are using blog right now to promote product or service. Since it is easier to add content, be more interactive, and maintain, blogs have become the favorite choice for marketers and would-be' marketers alike.
And one thing every marketer likes: increased profit.
Here are five things a marketer who uses blog must do to achieve that:
1) Utilize the power of long tail' keywords and product name. The best use of them is for the domain name, and whenever possible, registers particular keywords or product names as the blog domain name. After that, use them in blog titles and headlines.
2) Use long tail keywords as tags. Tags are like labels. They are different from categories, in a way, so to optimize a blog for search results, make sure keywords are used as tags where possible. I have seen blog that got rank just by its tag.
3) Use keywords as categories. Now, category is like a file folder. Inside the folder, you can have dozens of files, and this files or pages, will add meat to the category, and of course, the more, the better.
4) Include an opt-in' box. The idea here, obviously, is to catch a portion of your blog visitors and take them off the blog, where you market to them. Some marketers really emphasize this approach, and go as far as building blogs solely for this. It is not hard to understand, from a marketing perspective, that keeping a prospect is better in term of cost and effort, than to find a new one.
5) Practice optimization when creating content. If you just beginning to blog, then, optimizing content for the search engines is something you must always strive to achieve. You have not built a strong follower yet, and not many people know that you exist, so the best way to announce your presence is through natural, organic search.
Once people have find you, some probably will spread the news, and over time, you will be building strong enough followers. You can then choose to utilize other ways to make more profit from your blog.
5 Things That A Marketing Blog Must Do To Make More Money
