subject: The Important Business Of Mlm Leads [print this page] Your real business is the business of MLM leads. You may find that hard to believe, but it is true. Leads are the life blood of your network marketing. Without them there are no sales, there are no new representatives and most importantly there is no paycheck. The importance of lead generation cannot be understated in a network marketing business.
All too often, network marketers get their eyes and energy focused on the wrong objectives. They get focused on trying to get product sales and recruit distributors, which certainly is the end result we are striving for, but those things will not happen unless they are in the business of generating MLM leads first. It is only the successful generation of leads and the cultivation of relationships with those leads that will grow your network marketing business. It is no secret that the best leads are those with whom we have developed a relationship and built a level of trust.
For this very reason your upline asked you to make a warm list when you began in the business. The reason for you to have a Facebook page, the reason for you do pay-per-click advertising, the reason for any of your online activity is simple. These are all avenues to create leads for your network marketing business. If you are struggling to create leads for your network marketing business, your business will be struggling as well. Most network marketers fail, because they have not successfully mastered the business of MLM leads...where to find them, how to connect with them and how to make money from them. Instead of spending money on another positive thinking book or "achieve your dreams" CD, it would be much more prudent for you to be trained in lead generation techniques. A network marketer who successfully masters the business of MLM leads, will have a much easier time building a solid, profitable business. Because they have an endless supply of fresh leads, they never run out of people to talk to about their product, service or network marketing opportunity.
