subject: Chemist Digital Signage [print this page] Drug stores will be the next sector to adopt digital signage for providing customer information and for selling additional items. Discover how this is done.
Why do drug stores want to invest in electronic signage?
There are two reasons for investing in digital signage, they are both of joint importance, number 1 is to provide customer information and the second is to create an add on sale opportunity.
Imagine you go to the nurse to seek advice regarding a vacation and you are checking what vaccinations you require, the doctor informs you of the required medication needed and you go to the pharmacy to purchase them so that you can go back and the doctor will then inject the medication.
As you can see this is a perfect opportunity for the drug store to sell you other medications for your up coming vacation, increasing their turnover and profit. The other main reason is also to provide customer information, so that when your prescription is ready to collect you know immediately and are not hanging around, also the adverts on the electronic signage system offer time warping makes the customers think their wait time was less than it actually was due to them being entertained.
How does it work?
The customers takes theie prescription to the chemist and they electronically scan the document, the terminal then pulls out the customers name and includes this in a waiting queue' that is displayed in a zone on the large LCD displays that are strategically placed around the store.
The patient can either take a seat in a waiting area and watch the screen or browse the store in order to waste time until their order is ready. During the wait time, ads are displayed for in store items that would be relevant to the type of medications prescribed.
Then when the order is ready, the name is broadcast in the main zone of the display replacing the ads and audio then broadcasts the customers name.
How do they do it?
Well simply put the extrapolated patients name is fed to a media player that hosts all the advertising media and the customers name is added to a database list, then as and when the name rises to the top of the list, the ad is stopped and the patients name is then shown on the 50" LCD commercial displays around the drug store. Once the patient has collected their medication their name is removed from the wait list.
This is also an excellent opportunity for pharmacies to sell Christmas gifts to patients who are less mobile or who don't get into town to shop often, they can at once see a product and think I could purchase that widget for a nephew; this saves them making a special journey at a later date.
