subject: Going for the IT Edge with a Business Database [print this page] Getting the services of a business database provider will surely push you ahead in the IT lead generation race. Not only will this strategy of finding contacts save you precious time, it lets you concentrate in reaching out to the right customers. Reaching out to the right people means getting your sales pitch across those who wants to hear it. And if they want to hear what you want to say, it's already a closed deal.