subject: Google-Verizon Talks may Lead to End of Net Neutrality [print this page] This model of content delivery would add a new dimension to online marketing, and to search engine optimisation in particular. The current SEO and conversion rate optimisation techniques employed by web designers, aimed at driving their sites up the search engine rankings and improving ROI, would be undermined by such a system. The winners would be those able and willing to pay for the prominence of their site at the expense of the idea of fair play.
Google-Verizon Talks may Lead to End of Net Neutrality
