subject: Outsourcing In An Online Marketing Business [print this page] There are many tasks in online marketing that are straightforward to do and repetitive and, frequently don't necessitate a human to carry them out. I.E., they could be fully automated after the software program to execute them has been organized. An example is using social bookmarking for building links.
Then there are activities that call for some human effort, although not necessarily your own. Content spinning, for instance.
Such jobs are regularly done on many occasions when marketing a web site and could take up a great deal of your time which is better used in other places. This is the time outsourcing becomes a viable decision. But before you dash off to get that set up you have to make certain you have a good routine in place. If you do not know precisely what you intend to outsource and in exactly what order things have to be done, you'll be setting yourself up for rather a lot of pain down the road and wasting cash.
The initial thing you need to do is to ask yourself:
"Which work could someone take care of for me right now that would allow me to generate revenue quickest?"
Then do the activity yourself, noting down precisely what youre doing and exactly how long it takes. Later on you can convert these comments into an instructions documentation, or, even better, make use of them as the story line for a screen cast lesson.
Noting down how long the action takes to carry out is usefulas it will give you a bench mark against which you can gauge your assitant's proficiency. Ninety nine% of the time if you estimate this you will really underestimate the amount of time a job takes to be completed.
The more thorough directives you can create for your worker, the superior and faster the activity will be completed and the simpler it will be for everyone.
If youre trying to find a full time assistant, as compared with taking someone on on a project by project basis, it's worth spending the time to write out a work specification, that is, precisely what tasks you will need to take care of and a person specification, that is, what personal qualities and expertise you are looking for. You'll also need to indicate to what level you require those skillsets and which are desired and which indispensable.
After you have chosen some possible candidates ask them to carry out a job for you that covers the primary skills you are looking for so, as an example, you might ask them to compose an article about a specific keyword. This offers you a basis on which to simply compare your candidates on the same skill and it's often better to think about more than one individual for any task.
When asking them to carry out the "test" task give them a bit of scope to show initiative but additionally ask for some specifics. So, as an example you could ask them to respond by email with an exact title and append a document which includes information that they can create in several different ways. I normally ask for candidates to rank themselves on particular skills and characteristics and provide them a scale in order to do that. It's instructive to see, not just their scores, but in addition how they record the information.
Clearly, the "test" assignment will depend upon what you ultimately need your helper to do. But don't skip this phase as it could save you much wasted time.
Lastly, take applicants on for a test phase and settle payment conditions before you begin, making clear you will pay when the project is done.
