subject: Social Media Marketing: Measuring Audience Engagement Part 2 [print this page] * You can also use additional engagement metrics and that depends on your brand or the company. If you have made your presence felt through other social media channels, then you need to look out for different metrics. For your social media marketing campaign, the engagement of your audience will be a sum total of above mentioned metrics. Once you have determined the calculation, you can easily identify the effectiveness of your social media marketing campaign
Social Media Marketing: Measuring Audience Engagement Part 2
