subject: Why Design a Logo for Your Business? [print this page] Have you ever come across any famous company without a logo? No, you never have and you never will, because such a company doesn't exist. How do you recognize the products of famous companies? The answer is: Of course, through their logo design. When you see the BMW logo on a car you can instantly associate it with BMW. Since all the famous companies have a logo, you should also create a logo for your business to create your business identity and give your business a face.