subject: Discover an Amazing Replacement for Your PPC Campaign [print this page] Author: Dan Johnson Author: Dan Johnson
Would you like your website to be at the top of the search engines result
page, and drive tons of targeted website traffic to your site? That way, you can get some free website publicity in the way of free traffic, and save money on advertising. However, trying to increase traffic to your website has been more complicated than you would like it to be. It's very hard to attract targeted website traffic.
Google's pay per click website advertising is an outstanding alternative, except, It can be costly, depending on your keywords. I know some guru's are paying around 6K a month to generate leads.
There is however, an even better, and affordable option: E-zine Advertising, that is, advertising in on-line magazines. There are hundreds of different E-Zines covering just about any subject that you could possibly imagine.
Let's do a comparison: suppose you ran an ad in an e-zine newsletter with a readership of 20,000 and that ad cost you $30.00.and only 5% of the readers click on your ad which is 1000 clicks (I'm assuming you have written a compelling ad. If not, no form of marketing will help!) So the cost per click would amount to 0.03 cents per click.
Now, compare that to a pay per click ad campaign with Google or yahoo, where you would have to bid the highest for the keywords that will cause your ad to display before the searcher/potential customer. Lets say you bid on a keyword like "exercise
equipment." To get a realistic display you would have to bid at least 30 cents or more per click. If 1000 people clicked on your ad like they did in the e-zine ad. you would shell out $300.00 or more for a pay per click ad in Google or yahoo.
Which would you rather pay $30.00 for a e-zine ad or $300.00 or more for a pay
per click ad, for the same amount of clicks? I read where two partners spent a thousand dollars on their PPC campaign and their sales totalled Sixty Dollars. Needless to say, they dropped the PPC Campaign.
Another consideration is this, when you disable your Google ad, the flow of traffic from that campaign stops. But, when it comes to e-zine ads, many e-zine publishers archive their past issues. If someone ask for an issue from a few weeks ago, and your ad is in that issue, that will be additional exposure for your website without you paying extra money for it. This is not be done with ppc advertising. Couple this with the use of an auto responder and you'll save even more money in the long run, because you should be building a list of people to market to.
To make it quick and easy for webmasters to find on-line magazines to advertise
in, "The Directory of Ezines" has a large catalog with a wide range of topics, so they can find the right one to advertise in for their particular product or service. If you had to gather this information on your own, it would take you years.
With stiff competition in S.E.O. and PPC advertising. It's good to know that e-zine advertising provides an affordable, targeted and effective alternative for website owners, and affiliate marketers to reach more customers and earn more money.About the Author:
Check out my blog, and opt into the training that's offered. Plus, receive 5 Free Videos that are Guaranteed to Help Grow your Business.
Dan Johnson, Author and Editor of askdanjohnson , also Network Marketer and Trainer. I show Networkers how to generate 10 to 50 Leads Per Day.
