subject: Leveraging 800 Call Capture To Generate More Real Estate Leads [print this page] The real estate market has taken a hit during the past few years, and that is why it is important that a real estate agent has the most updated technology and presence in the market. Real estate agents require business tools that allow them to connect with the customer individually, but also provide services and information in a timely and organized way. 800 call capture is a tool that many real estate agents can leverage to increase leads and get more listings. An agent starts by purchasing an 800 call capture number that they display on all their business cards, advertisements, signage, etc. For example, an agent could have this number printed on all the yard signs for listings, their cards, and local advertisements.
This number will serve as an entryway into the business and the services it provides. Since 800 call capture numbers work 24/7 a customer can call anytime to get information. This makes advertisements more effective because a customer can get in immediate contact with the company to request information or leave a message. Without an 800 call capture number, the customer would never reach anyone if it were after business hours, and the customer and their business may be lost forever. 800 call capture provides immediate contact that may be the difference between a sale and the customer going to another agent.
When a customer or potential customer dials the number looking for general information or more specifics into the listings that the real estate agent has, the call can be sent directly to a land line or a cell phone to ensure individual service. Personal service is important to a business relationship and the ability to route the phone calls to a land line or cell phone is very critical to agents that are constantly on the go. However, there are many cases when a customer would like information outside of business hours. 800 call capture allows the company to provide an easy to use menu with a number of options, each of which can offer general and specific information.
800 call capture allows an agent to provide recorded information about its services and properties. This pre-recorded information can leave a lasting impression for those that are trying to decide which agent to take their business to. This is especially useful to real estate agents because they can leave detailed descriptions of their listings and offer information for open houses and other events. 800 call capture allows the customer to get a sense of the house or property before they can enter it. A description of the home can allow the customer to decide if it truly fits their needs. If the listing is not what the caller is looking for, the recorded description can also direct them to other properties that the agent represents in the same neighborhood or price range.
800 call capture numbers also allow agents to legally capture caller information; this information can be very useful to companies because it allows them to gauge what customers are interested in and where they are calling from. Real estate agents can use their 800 call capture number to turn their leads into sales by enhancing the customer service experience. Once a call has been received and logged by the system, an agent can go to work obtaining all of the specifics of what the client was inquiring about. A real estate agent can also look at what information the caller listened to and be prepared to answer questions related to the the listings the caller inquired about.
A real estate agent could benefit greatly from an 800 call capture system, but for it to be successful, it must be managed well. A number with old or missing information may do more harm than good. It is also important that the recordings the customers hear are informative and succinct, but also have personality. The agent must also remember that an 800 call capture number cannot replace direct communication. This service can provide information about the agent and their properties and services, but it cannot make a sale on its own. The key is in leveraging this tool to increase leads and get more listings, so that the agent can then move in and do what they do best - find the right buyers and sellers for their clients.
