subject: Website Marketing Services [print this page] Website promotion can be overwhelming and even frustrating to a small business owner who is busy running his company every day. Internet marketing is an emerging field with remarkable results being delivered in terms of building businesses online.
Small business owners with a desire to grow an online presence seek the help of website marketing services for measurable ways like the 7 tips below that help get more visitors to their internet home.
Here are some ways that local businesses can begin to immediately get exposure for their company website.
1- Start a blog that can be updated often. A companys main website is usually built either to sell product or provide information about the company and/or the products. It is built and then stays the same. A blog will have new posts and the opportunity to use those posts as a way to rank in the search engines so that people searching there will find the blog, and eventually the website right at the top of searches for important key word terms.
2- Use Social Media. Get accounts in the most popular sites like Facebook, Twitter, Flickr (if you want to use pictures for marketing) and Youtube (if you plan to use video to market). Find a couple of industry related sites as well. Use social bookmarking sites.
3- Give something of value away for free on your main website and have an opt-in box to build a list of people and email addresses so that you can continue to communicate with them. If you dont do this, chances are many visitors who find your website wont return.
4- Have a customer newsletter and offer it to the new list of prospects you are building as well. Include information of value and consider making it personable with company news, pictures, guest columns by staff. You can have a trivia question or post a poll for information gathering purposes. Be creative.
5- Local business listing was mentioned earlier and it should not be underestimated that there will be a huge ROI if you take the time to optimize your local listing.
6- Article marketing is similar to blog posting only you post the content in article directories. This can bring direct visitors to your site but is also used to build your sites popularity and search engine rankings.
7- Press release submissions are a great way to market a website because they can give quick exposure to a business and help get new customers. Anytime there is news to share, a press release should be written. You can get creative and look for ways to make news.
Keyword terms or phrases are most important in overall website marketing. There are benefits in terms of the search engines and also with social media marketing. Remember that people search keywords in social sites, also, to find information and for buying decisions. Website Marketing Services recommend strongly that you do not skip the keyword research phase of marketing your website.
