subject: All About Mass Communication [print this page] Students of mass communication can easily find a job for themselves in any sector. Don't you believe us? It is absolutely true. No matter if a company wants designers, technicians, speakers, actors or whomsoever, but it needs a person to get each of their messages communicated effectively.
Let us take a look at other important aspects relating Mass Communication;
A brief history
In 17th and 18th centuries when technology was absent, the reach and scope of mass communication was limited to the local people and targeted at population of nearly 500 people. The newspapers were published communally and basically promoting communism. The face of media experienced a big change in the 19th century where it was given a whole lot new meaning and significance, where advanced printing press were utilized for the creation of newspaper for mass. Though Mass Communication today in 20th century is overpowering cultural force with the advent of radio, television and Internet.
Its Significance
The most important aspect of mass communication is the message that is being imparted. If the message is not appealing and compelling, it may fail to seek people's attention. Other aspect of communication is to bring the message in front of people, using a reliable and effective medium. The advent of technologies has made dissemination of news a lot easier.
For eg; An RJ may be the only noticeable person on radio, but we can not overlook the importance and necessity of entire team of support staff, advertising team, and technicians to let the message keep going.
Advantages it offers
Youngsters planning to build their career in mass communication have a bright future ahead. The great job opportunities offered by mass communication in different fields like television, newspapers, radio, journals, advertising agencies, production houses, and publication houses are enough to fascinate any one towards taking up this course. With the number of job prospects it has, mass communication is turning into a happening career option among youth. And if a person has no plans to do a job under someone, pursuing this course offers him/her a lot of exposure and practical knowledge that will surely going to help them in their independent venture.
Features it possess
Mass Communication more or less talks about the structure and form of media, not the content. Content can be made either fictional for a television show, or can be something factual and fresh, for a news show program. Mass communication encompasses various options like editing, production, camera, film making, to name a few, where it requires a unique set of specialized skill from the talents.
Things to consider
Mass communication entirely depends upon technology, as it needs a medium to send message across the audience. Other professionals working in any field needs to be accustomed with technology to survive in the field and enhance their performance. The familiarity with technology is required as the market's desire is constantly changing. People of in this field needs to develop their technological skills and power of communication in both writing and speaking.
Mass communication is a constant growing sector, after the due recognition this industry has gained in recent years. From journalism to advertising to film making to public relations, a student can choose any of the fields to establish him/herself well in to have a great future ahead.
