subject: Your Guide to Successful Online Marketing [print this page] If you can run a business, you can promote that same business. After all, nobody knows the ins and outs of your company as well as you do. Your job now is to tell customers about your company's strengths. The best online marketing strategy is a multifaceted one. Do not just promote your company in only one way. Reach out to customers in as many ways and formats as possible.
Using Online Ads
Online ads can be effective when used properly. If your business is small, pay for online ads on local websites. This allows you to target your customers without wasting your valuable advertising dollars on individuals who will never patronize your establishment. Of course, if your business can provide service to customers both near and far, you might consider placing online ads on national websites as well.
Using A Website
Your company absolutely needs a website. In today's technological age, there is no valid excuse not to have a web page. If your business cannot fit the cost of its own domain into its advertising budget, there are free options available. Having your own website will make your company seem much more professional. Your company's contact information should be readily available on your web page. Always make sure you update your website if any of the posted information changes.
Using Videos
Many individuals prefer watching videos to reading content. They feel much more entertained if they receive information in a video format. If you can, make a video about your company and post it to YouTube. Make sure the video is of professional quality.
Using Newsletters
Although many marketing teams consider them outdated, newsletters and email updates from your company can be an easy way to get into a customer's inbox to remind them that your company exists. Whatever you do, never spam your potential customers. Make sure it is easy to unsubscribe from your email list. If you try to hide or bury your company's unsubscribe link within the content of your emails, this strategy will backfire. Some companies do this, thinking that it will keep customers from unsubscribing. What it actually does is make customers hit the spam button out of frustration. If your company's emails consistently get marked as spam, you could get in trouble with your email server. Make it easy to unsubscribe and you can avoid this problem.
Of course, there are legitimate ways to keep customers and potential customers reading your email newsletters. Make sure your newsletters are filled with information that is truly useful. Detail new products and services. You should also include the occasional coupon or special offer. You should keep the frequency of your emails to a minimum. Do not send more than one email per week, except on very rare occasions. This will keep your customers interested in what you have to say.
