subject: Social Media and why fear grips you [print this page] Social media users are a 2-billion large community that read each other's blogs and listen to each other intently: discussing the latest trends, gossiping and making consumer decisions. Face book and Twitter, the kings of social, need no introduction. While this is an excellent place to network and market products and services, it is also the very reason why big companies fear it.
Here's why:
The truth hurts
Customers can easily air their grievances on a Face book page or on their blogs. This may mean trouble for your business, especially if you are not ready to deal with open criticism and complaints. Also, because the scope of social media is so wide, you may never know if something degrading has already been posted against your company or your product. By the time you find out, it may be a little too late to save your company's reputation.
Preparing to be prepared
In order to truly capture the benefits of social media, it is not enough for your company to just invest money on it. You should be ready to embrace change. You have to have the time to listen to the complaints of your customers, validate these issues, and come up with appropriate responses.
Remember that connecting with your audience can fuel innovations and improve customer service. And while social media is not always the best bet for every company, you should consider the advantages it may bring to yours.
Prefer the social media channels that are mainly accepted with your target spectators. This let you to stay efficient on the most recent developments and avert you from being overwhelmed with too much information. This is the best way to communicate and connecting with people.
If you think your online business would like to tap into immense potential of the Social movement, then you need Social Media Campaign and a Social Media Expert - http://www.strongmandigital.com.au
