subject: Keyword SEO: Reach your Target Conversion Rate Fast [print this page] b. Always spend time to check your paths. Meaning, you should follow-up on any missing or broken paths. This is just a waste of time and infuriating for your visitors. If they click in a path which leads them to a dead end, it's a negative impact on your site. And by that, it directly affects your conversion rates.
Keyword SEO: Reach your Target Conversion Rate Fast