subject: Role Of Article Submission To Web Marketing Campaign [print this page] Increasing their Google page rank is the aim of every website owner, whether they are using SEO marketing or not. If you are aiming to make money using SEO, then you need to aim for the top spot in the Google listings for your keyword niches. This might seem a tall order at first, but there are some strategies that you can use to fight your way to the top.
In high competition niches, no matter how good the content of your website, you will need more than grade A content and proper keyword usage to get near the Google top 10. A beginner mistake is to expect the content to do the work for them, but that strategy only works on smaller niches. These smaller niches do not get much traffic in the first place, making them undesirable for SEO marketing. Putting top quality content with actual site promotion is the key to raising your Google rank. Google picks up straight away links that come into your website, and unless you are really lucky, you will have to create those links yourself (known as backlinking).
The largest source of self-made backlinks is often article submission sites. These Google friendly websites allow content submitted to those sites to come up in search results for you niche as well. This is win-win, as simply having the link on a high PR submissions site will boost your websites Google page rank and potential traffic will click on the submission sites content also. This gives you more than twice the chance of picking up traffic.
Content submitted to the article submission websites should be related to your niche and of the same, or better, quality than the content on your website. The higher quality the content, the more likely that readers will click the link leading to your website. Every click counts, even for the larger SEO organizations. Pulling in traffic to the off site content is one thing, but the more important thing is to get them to click through to your website. Having compelling content is the best way to bring in readers, leading to more ad clicks and generating more income.
One of the more time consuming parts of your marketing campaign is submitting articles, but the hard work will improve your Google page rank and give you more legitimacy in your niche. This will also generate a much larger amount of traffic than you would bring in otherwise. Take advantage of these tools to become one of the top listings in your keyword niche.
