subject: Implementing a Successful B2B Email Marketing Campaign [print this page] It is a fact that it is easier and more cost-effective to get repeat sales from loyal clients, than to pursue new prospects. A business is not built on impulse purchases. It is constructed and developed with loyal clients repeat buys, and viral campaigns stemming from compliments and satisfaction. Household names do not happen overnight, nor are they obtained from quick sales schemes. As you climb up a ladder systematically, step-by-step, to reach a destination, you must climb the ladder to success in much the same way. As no one wants to fall off a ladder, no marketer wants to invest in campaigns that are not built from the right foundation.
Implementing a Successful B2B Email Marketing Campaign
