subject: Maruti Alto K10 Launched; shelved at 3 Lacs [print this page] Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India, said that the Alto's package of performance, fuel efficiency and attractive cost of ownership have together made it India's most popular car and the Alto-K10 will take this forward. He further added that there are a growing number of first time buyers who seek more power, performance and attitude in their car, without having to stretch all the way to buy a higher segment car, Alto-K10 is meant for them.