subject: Salon Marketing & Spa Promotion Doesn't Have To Be Challenging [print this page] Marketing your salon or spa can be challengingand quite honestly, easy to neglect. Marketing your salon effectively should be considered a revenue generating opportunity not simply an expense. Examining and determining the marketing that is producing results will increase sales and profits.
Each marketing program should be evaluated based on the return on your investment. Dont just do the same programs because you did them last year. Business owners that used to spend thousands every year on the yellow pages, dont have to spend anywhere near that anymore. Print and other direct mail programs might not be as effective as they used to. Reaching your target customer as efficiently as possible is the key. But regardless of what marketing vehicles you choose, you must properly evaluate them each month to determine their effectiveness.
Email and Text Marketing
Ask you customers for their cell phone and email address contact information. Publishing a brief monthly newsletter or even short text blast promoting your salon can be an effective way to stay in front of your customer and earn repeat business as well as referrals.
Cross Promotion
Your salon clients also patronize other businesses in the area, like the plaza dry cleaner, ladies fitness club, smoothie shop and book stores. Approach these business owners and design flyers and other marketing literature promoting all of the businesses. Then, have all the businesses distribute the information to all their patrons. This multiplies your marketing efforts without multiplying your costs.
Networking
Get out and talk about your business, especially to groups that represent your target customer. Charitable events are a great way to be more a part of the community and make strong contacts. People tend to patronize salons where they know the people, give them someone to know by getting out into your area and participating in groups or events that match your target customer.
Your sign out front will only do so much. You have to put forth some effort in determining the right marketing programs and then diligently analyze to results each month to determine if the programs are generating to returns you expect. Remember to always make your marketing accountable.
