subject: What Makes A Good Business Card? [print this page] A professional looking business card to represent yourself and what you do is what you need if youre a business professional. Business cards are needed by a lot of people that are into business and also those that work for other bigger business establishments. For a short introduction, your card can share a small to moderate amount of details about you. They dont have to be costly or fancy for it to work.
A business card can be much similar to a traveling billboard. But you much have the right information to get people to stop and read it.
The significance of your business card should not stress you out. It is going to be your possible customers first impression with you and your establishment and no matter what type of card you give them is going to give you only one of two things - good publicity or bad publicity. There is no exact difference among the two in show business but it can mean the world when you're in business. In fact, that distinction can make or break businessmen as if it were the most natural thing that could ever happen. Making good business cards is what you should do to make sure you get the good one and not the bad.
So what make good business cards? There can also only be two things:
Design and Layout.
By all means, your card should be neat and professionally designed with your contact information laid out in an organized manner. For example, if you're going to have your contact information on the bottom portion of the card, put all contact information there. Do not have your phone number on top, your address below your name, and your email at the bottom. People appreciate organized businessmen and a simple business card can leave many signs.
Graphics artists, web designers and other creativity-based professionals should showcase their creativity in their design but shouldn't go beyond it either. For those who offer non-creative products or services, a subdued design is often well-received.
The way the business logo is presented is also a very important consideration in a business card layout. It should not take the subordinate position even to someones name and should always be the most important part of any card. It is the business and not the one who represents it that a customer should be interested in and the end. Still, the credibility of the one handing the card is of great significance.
Function
Function is another important ingredient of a good business card. Cards used to have the holder's name, contact details and his position but now, you can always put in a suitable amount of other details that could be useful for the business.
Your business cards can be printed on both sides for instance. One side may be for your name, your business name and your contact information while the other side may contain details about your products or services, how you aim to provide something more than what your competitors can offer, and the reasons why they should choose you instead of them.
To make it fit a normal-sized card, you will certainly have to find a way to compress all that details as one. You don't really have to put in complete sentences - just clearly stated details in bullets will go a long way.
